West Grove Consulting Ltd

At West Grove Consulting, I offer sales, marketing, and commercial leadership to businesses in the motor claims, accident management, and mobility sectors. As a fractional or interim Commercial & Sales Director, I support companies in driving growth, executing turnarounds, and developing scalable commercial models. I collaborate with insurers, accident management companies, mobility providers, claims technology businesses, and private equity-backed ventures to achieve better terms, minimise value leakage, and enhance commercial performance. With over 24 years of experience, I have led business units generating over £350 million and established trusted relationships at board and C-suite levels across the UK insurance and accident management sectors. I work with global organisations, FTSE 250 companies, SMEs, and PE-backed ventures to accelerate growth, reinforce commercial models, and deliver measurable results. I also advise AI-driven, tech, and software companies — including automotive and InsurTech start-ups — and can serve as a Non-Executive Sales Director, helping them establish credibility, gain momentum, and secure insurer partnerships. My work is grounded in deep sector and credit hire expertise, a robust executive network, and an ESG-aligned approach that keeps clients competitive and future-ready.